The History of a Brand

50 years ago, near the village of  Colibași, the last works for the setting up of the Pitești Car Plant were being done. The industrial site, built as a result of the cooperation with the French car maker Renault, was soon to start the manufacturing of its first cars, marking thus the birth of one of the most known and loved Romanian brands – Dacia.

Dacia, the best ambassador Romania has industrially and commercially, is present in 44 countries, and on 4 continents.

Outstanding results

Dacia sales represent 3% of the country's GDP and 7% of exports


The fastest growing brand in the EU in 2016


An active and passionate community of 5 million fans on social networks

Managing Director Automobile Dacia

Antoine Doucerain