- The Dacia brand and the plant in Mioveni are having their half-century anniversary.
- Throughout the last 50 years, the plant manufactured over 6 million cars, over 3.5 million of which after the launch of the Logan model in 2004.
- A member of Groupe Renault, Dacia is nowadays an international brand, present in 44 countries, on four continents.
On this day 50 years ago - August 20, 1968 - the Pitești Vehicle Plant (Uzina de Autoturisme Pitești - UAP) was inaugurated. The first car to exit the plant was called Dacia 1100 and it was manufactured under a Renault R8 license. A year later started the manufacturing of Dacia 1300, which was to become the brand’s staple product for almost three decades. Manufactured in many versions – sedan, estate, pickup and even as a two-door coupé – the model will be remembered by generations of drivers as the car that ‘’set Romania in motion’’.
Established at the end of the ’60s following a cooperation agreement between the Romanian government and the company Renault, Dacia returned to its roots in 1999 with the take-over of the brand and its plant by the French group. Dacia is currently the largest company in Romania, with a significant share in the country’s Gross Domestic Product and exports and a defining role in its economy by means of a vast network of suppliers.
Throughout the last five decades, over 6 million cars were manufactured at the plant in Mioveni. The first year’s output – 2 030 cars assembled in 1968 – is nowadays produced in less than a day and a half. Over 90% of the cars made here are exported, with the sales of models like Sandero and Duster ranking high on the most demanding European markets. A member of Groupe Renault, Dacia is in 2018 a dynamic brand, leader of the Romanian market and with a global expansion in full swing. The industrial site in Mioveni – the brand’s historic cradle – has currently 14 000 employees, working in modern, European level conditions.
Dacia makes almost 350 000 cars a year in Romania plus roughly 450 000 engines and 530 000 gear boxes, a significant share of which is exported by means of one of Groupe Renault’s largest logistics centres. The engineering work, meeting the highest international standards, is conducted by the teams at Renault Technologie Roumanie and Titu Tehnical Centre, inaugurated in 2009.
The Dacia range, comprising a single model in 1968, is now composed of seven models, three of which (Lodgy, Dokker și Dokker Van) have been manufactured since 2012 at Groupe Renault’s plant in Tangier, Morocco.
- Dacia is the largest company in Romania, with over €5 billion in turnover in 2017.
- In the last 50 years, over 6 million Dacia cars have been manufactured in Mioveni.
- Dacia is the leader of Romanian car market, with a market share of about 30% of new car registrations.
- Dacia is sold in 44 countries, on 4 continents.
- Over 90% of the Mioveni plant’s output is sold abroad.
- The top three export markets in the first half of 2018 were: France, Germany, Italy.