Dacia joins this year the campaign “Rediscover Romania” initiated by Petrom. Five Dacia Duster hit the road on Monday, March the 7th, during the first trip of the project. The current edition of the campaign “Rediscover Romania” aims at refocusing the attention on dying Romanian traditions, with the help of a team of bloggers who will write daily about their experiences.
The campaign “Rediscover Romania” will comprise five trips until the end of this year. The first is scheduled from the 7th up to the 13th of March. With the help of ethnologists from the Romanian Peasant Museum, the bloggers will discover what “Farsaung” means and they will learn to carve the wood and to make pottery items, will visit the stone churches from the Hateg County, the park of the dwarf dinos or the Wine Museum of Dragasani. The five Dacia Duster taking part in this adventure will run for approximately 10,000 km.
This year project “Rediscover Romania” gathers not only important voices of the Romanian blogosphere, but also Romanian brands willing to support an approach with a powerful cultural and social impact. All the newly discovered sites that are worth visiting will be added to the interactive map initiated last year on www.redescoperaromania.ro, which may be accessed via dedicated iPhone and Android apps.
“Rediscover Romania” was designated the best social media campaign from Romania within the contest Internetics 2010. At the last year edition of RoNewMedia, the project was awarded two prizes: both for the category “Best User Generated Content” and “Best Social Media Campaign”. Joinig Petrom’s initiative, Dacia supports a campaign, which is exclusively online, with a powerful potential of public mobilization and attitude change towards Romania.