„Dacia, the pearl of the Romanian car industry, is awaiting her saviour”, said Libération in December 1998. News on the impending privatisation of the Dacia plant in Mioveni through takeover by Renault were abundant in the media, both in Romania and in France. One year later, in July 1999, the Dacia plant officially had a saviour, Renault. „We look back and we realise how much we built together in Romania. In 1999, Renault did not take over just a plant, which they transformed radically, but also laid the foundation of a solid construction, what we call today Renault Romania: a complete chain of specific activities for the car industry, from market and product studies to design, engineering, testing, production, up to marketing and post-sale”, says Nicolas Maure, general manager of Dacia and Renault Romania.
Since entering the Renault Group in 1999 Dacia became a major player in the Romanian economy. It is currently the first exporting company in Romania and the company with the largest turnover in the country.
Renault activity in Romania after 15 years:
|DESIGN: Renault Design Central Europe (București)|
|INGINERIE: Renault Technologie Roumanie (Bucureşti,Titu şi Mioveni)|
Dacia Plants - Vehicles and Mechanics, Logistic Department (Mioveni)
Dacia Moulds (Piteşti)
|TRADING: Renault Commercial Roumanie (Bucharest)|
Renault Romania in figures:
- 17,000 staff (of which 31% women)
- 2.2 billion euro investments
- 4.48 billion euro turnover in 2013
- 2.9% of Romania's Gross Domestic Product
- 130,000 jobs generated in the car industry (more than 1,500 suppliers settled in Romania)
- The cradle of the Dacia brand and of the success story which consecrated its models in Europe and the Mediterranean basin
- The industrial and logistic centre from where Dacia cars are delivered to 42 countries on four continents
In 2014, Renault Romania celebrates 10 years since the launch of Logan and 15 years of activity. Since the launch of the Logan model in 2004, the Dacia brand saw a real commercial success, with more than 2.7 million vehicles sold in Europe and the Mediterranean basin. Since then Dacia brand extended and renewed its range of models, providing its clients with the youngest range in Europe.
The design centre: an integral part of the design centre network of Renault Group
- The Centre is located in Bucharest and was established in 2007, under the name Renault Design Central Europe.
- It is part of the international network of ”satellite” design centres within Renault Group. The other centres are located in São Paulo (Brasil), Kiheung (South Korea), Chennai and Mumbai (India).
- 27 designers of 8 different nationalities work in this centre.
- They make the design of Dacia models and of the Entry range models.
- The continuous challenge of the Design Centre teams is to improve the quality perceived by clients.
- The centre benefits from a strategic position in the Euromed-Africa region, to which Romania is a part.
- The design of the New Duster (launched at the end of 2013) was prepared by the Bucharest Design Centre teams.
A dedicated engineering centre: Renault Technologie Roumanie
A reference centre for the Group’s Entry range
- It covers the development activity of the Entry range, in cooperation with the other engineering centres of Renault in France and abroad.
- Created in 2006, Renault Technologie Roumanieis a regional engineering centre of Renault, which performs its activity on 3 sites:
- The study offices in Bucharest, which ensure the design and adaptation of vehicles and mechanical parts of the Entry range
- A testing centre in Titu, the mission of which is to test and validate finished vehicles and mechanical parts.
- The team in Mioveni which provides technical support and industrialisation of projects within the Dacia Vehicle Plant and the Dacia Mechanical and Chassis Plant.
A testing site in Titu, where the driving tests performed during one year are the equivalent of going around the world 200 times
- The Technical Centre in Titu, established in 2010, lies half the distance between the study offices in Bucharest and the plants in Mioveni.
- The Technical Centre in Titu is responsible for testing the vehicles and mechanical parts at the various stages of the Entry range projects. All vehicle performances are tested in the most diverse driving conditions.
- The Technical Centre in Titu has 450 staff, covers 350 ha, of which 42,300 m2 built area, has tens of testing stands and 32 km of trails.
- Tens of testing stands of all types: endurance, extreme cold, rain, sun exposure etc.
- 10 different types of trails to test different vehicle performances: downforce, speed, safety, behaviour, acoustic tests etc.
- For instance the ”carpet” trail for identifying noises at the escapement line.
- The testing centre’s technology makes it possible to use the same standards and validation criteria as for all Renault Group vehicles; in order to produce vehicles at the best level of performance, quality, comfort, safety and endurance.
- The following are achieved in Titu during one year overall:
- 8 million km, that is, 200 times the distance around the globe
- 450,000 hours of tests on the testing stands, which are the equivalent of using a vehicle for 52 years
THE INDUSTRIAL PLATFORM IN MIOVENI
- 2 plants: Vehicles and Mechanical
- The largest logistic platform of the Renault-Nissan Alliance
- Approximately 14,000 staff (of which about 4,700 women)
A vehicle plant: 350,000 vehicles per year
- Located in Mioveni, Argeş county
- Includes 4 main departments: Pressing, Bodies, Painting and Assembly
- 8,000 staff
- 6 models produced: Logan, Logan MCV, Sandero, Sandero Stepway, Duster and Renault Symbol
- Fully upgraded, it uses the Renault Production System (RPS), one of the most modern ones in the car industry
- Capacity: 1,390 vehicles per day, which means 350,000 vehicles per year
- Production level in 2013: 342,620 vehicles
- The Duster car no. 500,000 was produced in 2013.
- In 2013, 93% of the output was exported.
- In May 2014: 5,000,000vehicles produced since the plant establishment in 1968The plant is certified according to ISO14001 (environment) and ISO 9001 (quality management).
A mechanical and chassis plant: the largest aluminium foundry in Romania
- Located on the industrial platform in Mioveni
- It produces engines, gear boxes and chassis
- 3,600 staff
- It is fully modernised and uses the Renault Production System
- 2013 output:
- 308,000 engines (gasoline 1.4 and 1.6 litres MPI and TCe 90)
- 516,000 gear boxes
- 1,000,000 chassis
- 16,700 tonnes of aluminium parts
- 60% of the plant’s output was exported to other plants within the Renault Group
A logistic department: the largest logistic platform of the Renault-Nissan Alliance
- Located on the industrial platform in Mioveni. It also includes the logistic centre ILN (International Logistic Network), opened in 2005.
- Ensures the necessary logistic support for local and export operations.
- 700 staff
- More than 1.9 million m3of parts were imported and delivered in 2013.
- Source deposit for 13 Renault plants.
- 500 suppliers in Romania and abroad.
- It covers 150,000 m2 (the equivalent of 21 football grounds)
A centre for spare parts and accessories: the largest outside France
- Located 28 km distant from Mioveni, in Oarja, the centre was opened in 2010.
- It covers 65,000 m2 (the equivalent of 9 football grounds)
- 139 staff
- Storage capacity: more than 70,000 types of parts
- The centre supplies original spare parts to the trade networks of Dacia, Renault and Nissan in Romania, as well as to the Dacia networks in all countries of distribution, under the Dacia brand.
- 405 suppliers (164 in Romania and 241 abroad)
- Export counts for 46% of the centre’s turnover.
The most dense and well developed trade network in Romania
Dacia is Romania's symbol car brand, the brand which identifies with the idea of Romanian car. Domineering leader of the Romanian car market (with a share above 30%), Dacia is at the same time an international success, with its models being sold in 42 countries on four continents.
The Dacia range currently includes eight models (Logan, Logan MCV, Sandero, Sandero Stepway, Dokker, Dokker VAN, Lodgy and Duster).
Dacia stood out over the last years as the most dynamic car brand in Europe, with a growth in sales of almost 43% over the first four months of 2014 as compared to the similar period of last year.
The main export markets of the brand at the beginning of 2014 were France, Germany, Spain and Italy.
As regards Romania, Dacia consolidated its position as dominant leader of the domestic car market, with sales as of 30 April 2014 higher by more than 28% than in the first four months of 2013.
An important plus of the brand consists of its commercial network, which basically covers the entire country territory and which is by far the widest and most dense network in Romania. At the beginning of 2014 it included 80 show-rooms and 105 service workshops.
The Dacia commercial network undergoes currently an upgrading process, regarding both new presentation standards and services and facilities adapted to customers’ expectations. The new identity of the Dacia network will be adopted gradually in all countries where the brand is marketed.